SHELLY MELCHER
30+ Yachts Sold
Shelly Melcher is a force in the world of luxury yacht brokerage - an industry disruptor, visionary leader, and powerhouse. Born in Colorado and raised in a family of entrepreneurs, Shelly grew up immersed in the operational and strategic pulse of business.
She entered the yacht world not as a broker, but as an operations manager - a role she quickly outgrew by self-teaching every aspect of the trade.
Yachting is more than a career for Shelly - it’s in her blood. Her brother is a seasoned captain of several of the industry's most prominent vessels.
That vision led to the creation of 365 Yachts: a boutique, next-generation brokerage dedicated to elite service, off-market deals, and deep client relationships.
She specializes in high-value yacht sales, discreet UHNW (ultra-high-net-worth) representation, and creative deal structuring. Clients and brokers alike value her insight, discretion, and results-driven mindset.
Shelly’s approach is hands-on, human-first, and driven by a clear purpose: to break industry barriers and build elite-level client experiences.
Fast Track Your Yacht Sales - List With Me
With over 10 yacht brokers and a database of 10K+ yacht prospects, 365 Yachts has built one of the largest networks of buyers and sellers globally. When you list your yacht with us, our Yacht Alert emails go out to our entire database. Often, our listings sell before they even appear online.
Unlike many other brokerage firms, we believe it's important to advertise your boat for sale everywhere possible for maximum exposure. That's why we use the major MLS services to send your boat to over 100 websites - including our competitors!
365 Yachts production team use drones, underwater cameras, and the highest 4k quality video to make your boat look its absolute best.
All my listings are enhanced on Yachtworld giving our clients the biggest and best possible ad to drive the most traffic.
We set up tailored campaigns for your yacht and invest a high budget to showcase it across all platforms, including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and more."
365 Yachts 10,000+ boater database is marketed to monthly with the latest new listings. Take advantage of our reach by letting us include your boat in our email marketing.
We will launch paid ads for your yachts on Google and ensure that your listing appears first whenever a prospect searches for yachts matching your criteria.
We create AI automated chatbots specifically for your yacht, which engage with prospects to gauge their interest. When they show interest, the conversation is directed to a broker for closing, speeding up the process and filtering out tire kickers who are not yet ready to buy.
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